Hybrid Conferencee

International Conference on Customer Relationship Marketing and Management (ICCRMM - 27)

2nd - 3rd April 2027 | Ouro Preto, Brazil
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Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Ouro Preto. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Ouro Preto event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Ouro Preto conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Ouro Preto, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Ouro Preto."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 3
SDG 3 Good Health and Well-being
SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
Track 01

Innovations in Customer Relationship Management

This track focuses on the latest advancements in CRM technologies and methodologies. It aims to explore how these innovations enhance customer engagement and loyalty.

Track 02

B2B and B2C Marketing Strategies

This session will examine the distinct marketing strategies employed in B2B and B2C contexts. Participants will discuss the implications of these strategies on customer relationship management.

Track 03

Customer Behavior and Relationship Dynamics

This track investigates the factors influencing customer behavior and the dynamics of customer relationships. It seeks to understand how these elements impact marketing effectiveness.

Track 04

CRM Implementation and Best Practices

This session will delve into successful CRM implementation models and best practices across various industries. Participants will share insights on overcoming challenges and maximizing CRM effectiveness.

Track 05

Personalization and Customization in Marketing

This track explores the role of personalization and customization in enhancing customer experiences. Discussions will focus on strategies that leverage customer data for tailored marketing efforts.

Track 06

Ethical Considerations in Customer Relationship Management

This session addresses the ethical implications of CRM practices in business. It aims to foster discussions on maintaining customer trust while implementing data-driven marketing strategies.

Track 07

Measuring CRM Performance and Effectiveness

This track focuses on methodologies for measuring the performance of CRM initiatives. Participants will explore key performance indicators and metrics that drive CRM success.

Track 08

Mobile CRM and Emerging Technologies

This session will investigate the impact of mobile technologies on CRM practices. Discussions will include the integration of mobile platforms in enhancing customer interactions.

Track 09

CRM in Service Industries: Challenges and Opportunities

This track examines the unique challenges and opportunities of implementing CRM in service-oriented industries such as healthcare and hospitality. Participants will share case studies and insights.

Track 10

Online Customer Relationship Marketing

This session focuses on the strategies and tools for managing customer relationships in online environments. It aims to explore the impact of digital marketing on customer engagement.

Track 11

Future Trends in Customer Relationship Management

This track will explore emerging trends and future directions in CRM. Participants will discuss how evolving technologies and consumer expectations are shaping the future of customer relationship management.