Hybrid Conferencee

International Conference on Customer Relationship Marketing and Management (ICCRMM - 27)

2nd - 3rd April 2027 | Ouro Preto, Brazil
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 2–3 April 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 6 SDGs SDGs 3, 8, 9, 12, 16 and 17
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

2 APR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovations in Customer Relationship Management
    912
    Track Overview

    This track focuses on the latest advancements in CRM technologies and methodologies. It aims to explore how these innovations enhance customer engagement and loyalty.

    Track 02
    B2B and B2C Marketing Strategies
    812
    Track Overview

    This session will examine the distinct marketing strategies employed in B2B and B2C contexts. Participants will discuss the implications of these strategies on customer relationship management.

    Track 03
    Customer Behavior and Relationship Dynamics
    1216
    Track Overview

    This track investigates the factors influencing customer behavior and the dynamics of customer relationships. It seeks to understand how these elements impact marketing effectiveness.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    CRM Implementation and Best Practices
    812
    Track Overview

    This session will delve into successful CRM implementation models and best practices across various industries. Participants will share insights on overcoming challenges and maximizing CRM effectiveness.

    Track 05
    Personalization and Customization in Marketing
    1217
    Track Overview

    This track explores the role of personalization and customization in enhancing customer experiences. Discussions will focus on strategies that leverage customer data for tailored marketing efforts.

    Track 06
    Ethical Considerations in Customer Relationship Management
    16
    Track Overview

    This session addresses the ethical implications of CRM practices in business. It aims to foster discussions on maintaining customer trust while implementing data-driven marketing strategies.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

3 APR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Measuring CRM Performance and Effectiveness
    812
    Track Overview

    This track focuses on methodologies for measuring the performance of CRM initiatives. Participants will explore key performance indicators and metrics that drive CRM success.

    Track 08
    Mobile CRM and Emerging Technologies
    912
    Track Overview

    This session will investigate the impact of mobile technologies on CRM practices. Discussions will include the integration of mobile platforms in enhancing customer interactions.

    Track 09
    CRM in Service Industries: Challenges and Opportunities
    38
    Track Overview

    This track examines the unique challenges and opportunities of implementing CRM in service-oriented industries such as healthcare and hospitality. Participants will share case studies and insights.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Online Customer Relationship Marketing
    912
    Track Overview

    This session focuses on the strategies and tools for managing customer relationships in online environments. It aims to explore the impact of digital marketing on customer engagement.

    Track 11
    Future Trends in Customer Relationship Management
    912
    Track Overview

    This track will explore emerging trends and future directions in CRM. Participants will discuss how evolving technologies and consumer expectations are shaping the future of customer relationship management.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
3 Good Health and Well-being 8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production 16 Peace, Justice and Strong Institutions 17 Partnerships for the Goals

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