Hybrid Conferencee

International Conference on Food Marketing and Consumer Behavior (ICFMCB - 27)

8th - 9th April 2027 | Tallinn, Estonia
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Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Tallinn. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
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Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Tallinn conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Tallinn, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Tallinn."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 2
SDG 2 Zero Hunger
SDG 3
SDG 3 Good Health and Well-being
SDG 8
SDG 8 Decent Work and Economic Growth
Track 01

Innovative Strategies in Food Marketing

This track explores cutting-edge strategies in food marketing that enhance brand visibility and consumer engagement. Papers may focus on case studies, theoretical frameworks, and practical applications in various food sectors.

Track 02

Consumer Behavior in Food Choices

This session delves into the psychological and sociocultural factors influencing consumer behavior in food selection. Research addressing trends, preferences, and decision-making processes is encouraged.

Track 03

Digital Marketing Trends in the Food Industry

This track examines the impact of digital marketing tools and platforms on food marketing strategies. Contributions should highlight innovative uses of social media, SEO, and online advertising in reaching consumers.

Track 04

Branding and Packaging in Food Marketing

This session focuses on the role of branding and packaging design in shaping consumer perceptions and preferences. Papers should investigate how visual identity and packaging innovations influence purchasing decisions.

Track 05

Nutritional Marketing and Health Communication

This track addresses the challenges and opportunities in marketing healthy food options. Research should explore effective communication strategies that promote nutritional benefits while addressing consumer skepticism.

Track 06

Retail Marketing Strategies for Food Products

This session investigates retail marketing tactics that enhance the visibility and sales of food products. Contributions may include studies on in-store promotions, layout design, and consumer shopping behavior.

Track 07

Sustainable Marketing Practices in the Food Sector

This track focuses on sustainable marketing initiatives that promote environmentally friendly food products. Papers should discuss the effectiveness of sustainability messaging and consumer responses.

Track 08

Market Segmentation and Targeting in Food Marketing

This session explores advanced techniques in market segmentation and targeting specific consumer groups within the food industry. Research should highlight the implications of segmentation strategies on marketing effectiveness.

Track 09

Sensory Marketing in Food Promotion

This track examines the role of sensory marketing in enhancing consumer experiences with food products. Contributions should explore how taste, smell, and visual elements can be leveraged in promotional strategies.

Track 10

Advertising Effectiveness in Food Marketing

This session investigates the effectiveness of various advertising approaches in the food sector. Papers should analyze consumer responses to different advertising formats and messages.

Track 11

Food Innovation and Consumer Insights

This track focuses on the intersection of food innovation and consumer insights, exploring how new product development aligns with consumer expectations. Research should highlight successful case studies and market research methodologies.