International Conference on Food Marketing and Consumer Behavior (ICFMCB - 27)

This track explores cutting-edge strategies in food marketing that enhance brand visibility and consumer engagement. Papers may focus on case studies, theoretical frameworks, and practical applications in various food sectors.

This session delves into the psychological and sociocultural factors influencing consumer behavior in food selection. Research addressing trends, preferences, and decision-making processes is encouraged.

This track examines the impact of digital marketing tools and platforms on food marketing strategies. Contributions should highlight innovative uses of social media, SEO, and online advertising in reaching consumers.

This session focuses on the role of branding and packaging design in shaping consumer perceptions and preferences. Papers should investigate how visual identity and packaging innovations influence purchasing decisions.

This track addresses the challenges and opportunities in marketing healthy food options. Research should explore effective communication strategies that promote nutritional benefits while addressing consumer skepticism.

This session investigates retail marketing tactics that enhance the visibility and sales of food products. Contributions may include studies on in-store promotions, layout design, and consumer shopping behavior.