Hybrid Conferencee

International Conference on Business-To-Business Marketing and Management (ICBTBMM - 27)

27th - 28th February 2027 | Dessie, Ethiopia
Sample Abstract
Download
Conference Brochure
Sample Full Paper
Download
Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Dessie. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Dessie event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Dessie conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Dessie, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Dessie."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 4
SDG 4 Quality Education
SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
Track 01

Innovations in Business Marketing Strategies

This track explores the latest innovations in marketing strategies tailored for business-to-business contexts. It aims to highlight case studies and empirical research that demonstrate effective marketing practices in diverse industries.

Track 02

Corporate Governance and Ethical Practices

This session focuses on the intersection of corporate governance and business ethics, examining how ethical practices influence organizational performance. Contributions may include theoretical frameworks and empirical studies that assess governance structures.

Track 03

Consumer Behavior in B2B Markets

This track investigates the nuances of consumer behavior within business-to-business markets. It seeks to understand decision-making processes and the factors influencing purchasing decisions among organizations.

Track 04

Financial Management and Investment Strategies

This session addresses contemporary issues in corporate finance, including investment strategies and financial performance management. Participants are encouraged to present research that links financial theory with practical applications.

Track 05

Human Resource Management in Global Business

This track examines the challenges and best practices in human resource management within a global business context. Topics may include talent acquisition, employee engagement, and cross-cultural management.

Track 06

Economic Policy and Business Development

This session focuses on the role of economic policy in shaping business development and growth. Contributions should explore the impact of governmental policies on various sectors and their implications for business strategy.

Track 07

Information Systems and Business Intelligence

This track delves into the role of information systems and business intelligence in enhancing decision-making processes. Research should focus on technological advancements and their applications in business management.

Track 08

Change Management in Organizations

This session addresses the theories and practices of change management within organizations. It aims to share insights on how businesses can effectively navigate and implement change in dynamic environments.

Track 09

Marketing Analytics and Performance Measurement

This track explores the use of marketing analytics in measuring business performance and effectiveness. Participants are encouraged to present methodologies and case studies that demonstrate the impact of analytics on marketing outcomes.

Track 10

Entrepreneurship and Innovation in Emerging Markets

This session focuses on the role of entrepreneurship and innovation in driving economic growth in emerging markets. Research contributions should highlight successful entrepreneurial ventures and their impact on local economies.

Track 11

Labor Economics and Workforce Dynamics

This track examines labor economics and its implications for workforce dynamics in various industries. Topics may include labor relations, wage determination, and the impact of economic conditions on employment.