Hybrid Conferencee

International Conference on Marketing Metrics and Performance Analytics (ICMMPA - 26)

14th - 15th December 2026 | Toronto, Canada

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Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Toronto. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Toronto event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Toronto conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Toronto, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Toronto."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Call for Paper

The ICMMPA aims to explore emerging trends and future directions in research and innovation. It provides a collaborative platform for researchers and professionals to share ideas that shape the future of their respective domains.

The conference highlights advancements in Data Analytics,Marketing,Business, encouraging innovative, solution-oriented research that addresses global challenges and technological evolution.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Key performance indicators for marketing success
02
Data-driven metrics for campaign evaluation
03
Impact of analytics on marketing performance
04
Case studies on effective marketing metrics
05
Challenges in measuring marketing effectiveness
06
Future trends in marketing performance analytics
07
Integrating customer feedback into metrics
08
Best practices for marketing performance measurement
09
Role of technology in analytics-driven marketing
10
Ethics of data use in performance analytics
11
Leveraging big data for marketing insights
12
Customer lifetime value as a performance metric
13
Social media metrics for brand evaluation
14
Innovations in marketing analytics technologies
15
Measuring ROI of digital marketing campaigns
16
Cross-channel performance measurement strategies
17
Utilizing predictive analytics for marketing success
18
Impact of market trends on performance metrics
19
Data visualization techniques for marketing analytics
20
Building a culture of data-driven marketing