Hybrid Conferencee

International Conference on Services Marketing and Customer Experience (ICSMCE - 26)

28th - 29th September 2026 | Melbourne, Australia

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Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Melbourne. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Melbourne event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Melbourne conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Melbourne, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Melbourne."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Call for Paper

The ICSMCE aims to explore emerging trends and future directions in research and innovation. It provides a collaborative platform for researchers and professionals to share ideas that shape the future of their respective domains.

The conference highlights advancements in Marketing, encouraging innovative, solution-oriented research that addresses global challenges and technological evolution.

Authors are invited to submit papers addressing, but not limited to, the following areas:

01
Customer experience in service industries
02
Service quality measurement techniques
03
Impact of technology on service delivery
04
Customer feedback and service improvement
05
Branding strategies in service marketing
06
Service recovery strategies for businesses
07
Personalization in customer service
08
Role of emotions in customer experience
09
Customer journey mapping for services
10
Innovations in service marketing strategies
11
Employee engagement and customer satisfaction
12
Service design thinking methodologies
13
Cross-cultural differences in service expectations
14
Impact of social media on service perception
15
Customer loyalty in service sectors
16
Service marketing in a digital world
17
Ethical considerations in service marketing
18
Integrating customer experience across channels
19
Future trends in service marketing
20
Data analytics for enhancing customer experience