Hybrid Conferencee

International Conference on Online Advertising and Internet Marketing (ICOAIM - 27)

31st - 1st June 2027 | Ajman, UAE
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 31–1 June 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 5 SDGs SDGs 8, 9, 10, 12 and 17
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

31 MAY 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovations in Online Marketing Strategies
    8912
    Track Overview

    This track focuses on the latest innovations and methodologies in online marketing strategies. It aims to explore how businesses can leverage emerging technologies to enhance their marketing efforts.

    Track 02
    E-commerce Trends and Consumer Behavior
    81217
    Track Overview

    This session examines current trends in e-commerce and their impact on consumer behavior. It seeks to understand how digital transformation is reshaping purchasing decisions.

    Track 03
    Social Media Marketing Dynamics
    91012
    Track Overview

    This track delves into the dynamics of social media marketing and its effectiveness in reaching target audiences. It will analyze case studies and best practices for maximizing engagement.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Mobile Marketing: Strategies and Challenges
    8912
    Track Overview

    This session addresses the unique strategies and challenges associated with mobile marketing. It will explore how businesses can optimize their mobile presence to drive sales.

    Track 05
    Public Relations in the Digital Age
    81012
    Track Overview

    This track investigates the evolving role of public relations in the context of online marketing. It emphasizes the integration of social media into traditional PR practices.

    Track 06
    The Economic Impact of Online Advertising
    8912
    Track Overview

    This session explores the broader economic implications of online advertising. It aims to assess how digital marketing influences economic growth and consumer spending.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

1 JUN 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Integrated Marketing Communications in the Digital Era
    8912
    Track Overview

    This track focuses on the importance of integrated marketing communications in achieving cohesive branding. It will discuss strategies for aligning online and offline marketing efforts.

    Track 08
    Social Customer Relationship Management
    8912
    Track Overview

    This session examines the role of social customer relationship management in enhancing customer engagement. It will explore tools and techniques for building lasting customer relationships.

    Track 09
    Content Marketing and Social Media Optimization
    91217
    Track Overview

    This track addresses the intersection of content marketing and social media optimization. It will highlight strategies for creating impactful content that resonates with audiences.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Advertising Ethics and Privacy Concerns
    81012
    Track Overview

    This session discusses the ethical considerations and privacy concerns associated with online advertising. It aims to foster dialogue on responsible marketing practices.

    Track 11
    Future Directions in Internet Marketing Research
    91217
    Track Overview

    This track invites discussions on future research directions in internet marketing. It aims to identify emerging trends and areas for scholarly exploration.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 12 Responsible Consumption and Production 17 Partnerships for the Goals

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