Hybrid Conferencee

International Conference on Public Relations, Media, and Communication Strategies (ICPRMCS - 27)

4th - 5th June 2027 | Durban, South Africa
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 4–5 June 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 6 SDGs SDGs 4, 8, 9, 10, 12 and 16
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

4 JUN 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Evolving Communication Strategies in the Digital Age
    916
    Track Overview

    This track explores innovative communication strategies that have emerged with the rise of digital media. It aims to analyze how these strategies influence public relations practices and audience engagement.

    Track 02
    Media Ethics and Responsibility in Contemporary Society
    16
    Track Overview

    This session focuses on the ethical considerations and responsibilities of media practitioners in today's fast-paced information environment. Discussions will center on the implications of media decisions on public trust and societal norms.

    Track 03
    The Role of Social Media in Shaping Public Discourse
    1016
    Track Overview

    This track examines the impact of social media platforms on public discourse and community engagement. It seeks to understand how social media influences communication practices and public opinion formation.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Media Literacy: Empowering Audiences in the Information Age
    416
    Track Overview

    This session addresses the importance of media literacy in empowering audiences to critically engage with media content. It will explore educational strategies and initiatives aimed at enhancing media literacy skills across diverse populations.

    Track 05
    Broadcasting and Its Influence on Mass Communication
    912
    Track Overview

    This track investigates the evolving landscape of broadcasting and its significant role in mass communication. It will analyze how traditional broadcasting methods adapt to new media technologies and audience expectations.

    Track 06
    Communication Theory in Practice: Bridging Academia and Industry
    48
    Track Overview

    This session aims to connect theoretical frameworks in communication with practical applications in the media industry. Participants will discuss case studies that illustrate the relevance of communication theory in real-world scenarios.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
Day 02

Keynote, Technical Sessions & Awards

5 JUN 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Media Management: Strategies for Success in a Competitive Landscape
    89
    Track Overview

    This track focuses on effective media management strategies that enhance organizational performance in a competitive environment. It will cover topics such as resource allocation, audience analysis, and content strategy.

    Track 08
    Media Policy and Regulation: Navigating Challenges and Opportunities
    16
    Track Overview

    This session explores the complexities of media policy and regulation in the context of rapid technological advancements. Discussions will focus on the balance between innovation and regulatory frameworks that ensure ethical media practices.

    Track 09
    The Influence of Popular Culture on Media Narratives
    416
    Track Overview

    This track examines how popular culture shapes media narratives and public perceptions. It will analyze the interplay between cultural trends and media representations across various platforms.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Innovations in Media Research: Methodologies and Findings
    49
    Track Overview

    This session highlights recent innovations in media research methodologies and their implications for understanding media dynamics. Participants will share findings that contribute to the advancement of media studies as a discipline.

    Track 11
    Communication Law: Challenges in the Digital Era
    16
    Track Overview

    This track addresses the evolving landscape of communication law in relation to digital media. It will explore legal challenges faced by media professionals and the implications for freedom of expression and public accountability.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
Aligned SDGs
4 Quality Education 8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 12 Responsible Consumption and Production 16 Peace, Justice and Strong Institutions

Be Part of ICPRMCS-27

Submit your research or complete your conference registration.