Hybrid Conferencee

International Conference on Human-Computer Interaction in E-Commerce (ICHCIEC - 27)

10th - 11th March 2027 | Naples, Italy
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 10–11 March 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 5 SDGs SDGs 8, 9, 10, 11 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

10 MAR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovations in User Experience Design for E-Commerce
    912
    Track Overview

    This track focuses on the latest advancements in user experience design tailored for e-commerce platforms. It aims to explore how innovative design practices can enhance customer satisfaction and engagement.

    Track 02
    Data-Driven Personalization Strategies in E-Commerce
    812
    Track Overview

    This session will delve into the application of data analytics to create personalized shopping experiences. Participants will discuss methodologies for leveraging consumer data to optimize product recommendations and user interactions.

    Track 03
    AI Applications in E-Commerce: Enhancing Customer Engagement
    912
    Track Overview

    This track examines the role of artificial intelligence in transforming customer engagement strategies within e-commerce. Topics include chatbots, predictive analytics, and personalized marketing campaigns.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Mobile Commerce: Trends and User Behavior Analysis
    910
    Track Overview

    Focusing on the growing significance of mobile commerce, this session will analyze user behavior patterns and preferences in mobile shopping environments. Discussions will include design considerations and usability challenges specific to mobile platforms.

    Track 05
    Omnichannel Retail: Integrating Online and Offline Experiences
    812
    Track Overview

    This track addresses the integration of online and offline retail experiences to create a seamless customer journey. It will explore best practices and case studies on how businesses can effectively implement omnichannel strategies.

    Track 06
    Emerging Technologies in E-Commerce: Opportunities and Challenges
    912
    Track Overview

    This session will investigate the impact of emerging technologies such as blockchain, AR/VR, and IoT on the e-commerce landscape. Participants will discuss both the opportunities these technologies present and the challenges they pose for user experience.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

11 MAR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Accessibility in E-Commerce: Designing for All Users
    1011
    Track Overview

    This track emphasizes the importance of accessibility in e-commerce platforms, focusing on inclusive design practices. Discussions will cover compliance standards and innovative solutions to enhance usability for diverse user groups.

    Track 08
    Interaction Design Principles for E-Commerce Platforms
    910
    Track Overview

    This session will explore fundamental interaction design principles that enhance usability and user satisfaction in e-commerce. Participants will engage in discussions about effective interface design and user flow optimization.

    Track 09
    Consumer Insights: Understanding User Behavior in E-Commerce
    812
    Track Overview

    This track aims to uncover consumer insights through behavioral analysis and research methodologies. Attendees will share findings on how user behavior influences purchasing decisions and overall shopping experiences.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Digital Transformation in E-Commerce: Strategies for Success
    89
    Track Overview

    This session will focus on the digital transformation journey of e-commerce businesses, highlighting strategies for successful implementation. Participants will discuss the role of technology in reshaping business models and customer interactions.

    Track 11
    Recommendation Systems: Enhancing Product Discovery
    912
    Track Overview

    This track will examine the design and effectiveness of recommendation systems in e-commerce. Discussions will focus on algorithms, user engagement, and the impact of personalized recommendations on sales performance.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 11 Sustainable Cities and Communities 12 Responsible Consumption and Production

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