Hybrid Conferencee

International Conference on Virtual Reality and Augmented Commerce (ICVRAC - 27)

10th - 11th March 2027 | Calgary, Canada
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 10–11 March 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 3 SDGs SDGs 8, 9 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

10 MAR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovations in E-Commerce through Virtual Reality
    912
    Track Overview

    This track explores the transformative potential of virtual reality technologies in enhancing e-commerce platforms. It aims to present research on immersive shopping experiences that drive consumer engagement and satisfaction.

    Track 02
    Augmented Reality Applications in Retail
    912
    Track Overview

    This session focuses on the integration of augmented reality in retail environments, examining its impact on consumer behavior and purchase decisions. Papers will discuss case studies and innovative applications that enhance product visualization.

    Track 03
    Consumer Engagement Strategies in Immersive Commerce
    912
    Track Overview

    This track investigates strategies for enhancing consumer engagement through immersive digital experiences in e-commerce. It seeks to uncover the relationship between user interaction and brand loyalty in virtual shopping environments.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    AI-Driven Personalization in E-Commerce
    89
    Track Overview

    This session delves into the role of artificial intelligence in creating personalized shopping experiences. Researchers will present findings on how AI can optimize product recommendations and enhance customer satisfaction.

    Track 05
    Omnichannel Retail: Bridging Digital and Physical Experiences
    912
    Track Overview

    This track examines the integration of omnichannel strategies in retail, focusing on how businesses can create seamless experiences across digital and physical platforms. Papers will highlight innovative approaches to customer interaction and engagement.

    Track 06
    Mobile Commerce: Trends and Innovations
    912
    Track Overview

    This session addresses the rapid evolution of mobile commerce and its implications for consumer behavior. Research will focus on emerging technologies and their role in shaping mobile shopping experiences.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

11 MAR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Marketing Innovation in Virtual and Augmented Commerce
    912
    Track Overview

    This track explores innovative marketing strategies that leverage virtual and augmented reality technologies. It aims to highlight successful campaigns and their effectiveness in reaching target audiences.

    Track 08
    User Experience Design in E-Commerce Platforms
    912
    Track Overview

    This session focuses on the principles of user experience design as applied to e-commerce platforms. Researchers will discuss best practices for creating intuitive and engaging online shopping environments.

    Track 09
    Data Analytics for Enhanced Consumer Insights
    912
    Track Overview

    This track investigates the use of data analytics in understanding consumer behavior and preferences in e-commerce. Papers will explore methodologies for leveraging data to improve marketing strategies and customer experiences.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Emerging Technologies in Retail Innovation
    912
    Track Overview

    This session highlights the latest technological advancements that are reshaping the retail landscape. Researchers will present studies on how these technologies can drive innovation and improve operational efficiency.

    Track 11
    Gamification Strategies for Enhanced Customer Interaction
    912
    Track Overview

    This track examines the application of gamification in e-commerce to foster customer interaction and engagement. Papers will explore how game-like elements can enhance the shopping experience and drive sales.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production

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