Hybrid Conferencee

International Conference on Mobile Applications in E-Commerce and Marketing (ICMAEM - 27)

11th - 12th February 2027 | Mbalmayo, Cameroon
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 11–12 February 2027
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 4 SDGs SDGs 8, 9, 10 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

11 FEB 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Innovations in Mobile E-Commerce Applications
    912
    Track Overview

    This track focuses on the latest advancements in mobile applications specifically designed for e-commerce. Researchers are invited to explore novel technologies and frameworks that enhance mobile shopping experiences.

    Track 02
    Digital Marketing Strategies in the Mobile Era
    812
    Track Overview

    This session examines effective digital marketing strategies tailored for mobile platforms. Contributions should highlight innovative approaches to engage consumers and drive conversions through mobile channels.

    Track 03
    Consumer Engagement through Mobile Technologies
    1012
    Track Overview

    This track investigates how mobile applications can foster consumer engagement and loyalty. Papers should discuss interactive features and user-centric designs that enhance customer relationships.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    App-Based Commerce: Trends and Challenges
    89
    Track Overview

    This session addresses the evolving landscape of app-based commerce, including emerging trends and associated challenges. Researchers are encouraged to analyze market dynamics and consumer behavior in this domain.

    Track 05
    Enhancing Customer Experience with Mobile Solutions
    1012
    Track Overview

    This track explores methodologies for improving customer experience through mobile applications. Contributions should focus on user experience design, personalization, and feedback mechanisms.

    Track 06
    Business Intelligence in E-Commerce Applications
    89
    Track Overview

    This session delves into the role of business intelligence in optimizing e-commerce applications. Papers should present data-driven insights that inform strategic decision-making and operational improvements.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

12 FEB 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Operational Efficiency in Mobile Marketing
    812
    Track Overview

    This track focuses on strategies to enhance operational efficiency in mobile marketing initiatives. Researchers are invited to discuss best practices and case studies that demonstrate effective resource management.

    Track 08
    Omnichannel Strategies for Mobile Commerce
    912
    Track Overview

    This session examines the integration of mobile commerce within omnichannel marketing strategies. Contributions should highlight how businesses can create seamless experiences across various platforms.

    Track 09
    Data Analytics for Mobile User Insights
    912
    Track Overview

    This track investigates the application of data analytics in understanding mobile user behavior. Papers should explore methodologies for collecting and analyzing data to derive actionable insights.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Predictive Analytics in E-Commerce Marketing
    912
    Track Overview

    This session focuses on the use of predictive analytics to forecast trends and consumer preferences in e-commerce marketing. Researchers are encouraged to present models that enhance marketing effectiveness.

    Track 11
    Market Insights and Trends in Mobile Applications
    89
    Track Overview

    This track explores current market insights and emerging trends in mobile applications for e-commerce and marketing. Contributions should analyze market forces and their implications for businesses.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 12 Responsible Consumption and Production

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