Hybrid Conferencee

International Conference on Competitive Advantage in Modern Business (ICCAMB - 26)

17th - 18th November 2026 | Kuala Lumpur, Malaysia
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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme developed around the conference Session Tracks and aligned United Nations Sustainable Development Goals.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 17–18 November 2026
Academic Scope 11 Tracks Conference Session Tracks
Research Scope 20 Areas Call for Papers themes
SDG Alignment 4 SDGs SDGs 8, 9, 12 and 16
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

Day 01

Opening, Keynote & Technical Sessions

17 NOV 2026 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM

    Concurrent Technical Session I

    3 TRACKS
    Track 01
    Strategic Planning for Competitive Advantage
    89
    Track Overview

    This track explores the frameworks and methodologies for effective strategic planning in modern business environments. Participants will discuss how strategic initiatives can enhance competitive advantage and drive organizational success.

    Track 02
    Innovation as a Driver of Business Success
    912
    Track Overview

    This session focuses on the role of innovation in achieving and sustaining competitive advantage. Attendees will examine case studies and best practices that illustrate the impact of innovative strategies on business performance.

    Track 03
    Operational Efficiency and Performance Metrics
    89
    Track Overview

    This track delves into the importance of operational efficiency in enhancing business performance. Discussions will center on the development and application of performance metrics to optimize processes and outcomes.

  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM

    Concurrent Technical Session II

    3 TRACKS
    Track 04
    Market Analysis and Positioning Strategies
    89
    Track Overview

    Participants in this session will engage in discussions about effective market analysis techniques and their role in strategic positioning. The focus will be on how businesses can leverage market insights to gain a competitive edge.

    Track 05
    Leadership and Corporate Culture in Business Strategy
    16
    Track Overview

    This track examines the interplay between leadership styles and corporate culture in shaping business strategy. Attendees will explore how effective leadership can foster a culture that supports competitive advantage.

    Track 06
    Risk Management in Competitive Business Environments
    89
    Track Overview

    This session addresses the critical role of risk management in maintaining competitive advantage. Participants will discuss strategies for identifying, assessing, and mitigating risks in dynamic business landscapes.

  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Keynote, Technical Sessions & Awards

18 NOV 2026 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM

    Concurrent Technical Session III

    3 TRACKS
    Track 07
    Technology Adoption and Business Transformation
    912
    Track Overview

    This track focuses on the impact of technology adoption on business transformation and competitive positioning. Discussions will highlight how organizations can effectively integrate new technologies to enhance operational capabilities.

    Track 08
    Customer Experience as a Competitive Differentiator
    812
    Track Overview

    This session explores the significance of customer experience in establishing a competitive advantage. Participants will analyze strategies for enhancing customer engagement and satisfaction in modern business.

    Track 09
    Data Analytics in Decision-Making Processes
    912
    Track Overview

    This track emphasizes the role of data analytics in informed decision-making within organizations. Attendees will discuss tools and techniques for leveraging data to drive strategic initiatives and improve business outcomes.

  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM

    Concurrent Technical Session IV

    2 TRACKS
    Track 10
    Process Optimization for Enhanced Business Performance
    89
    Track Overview

    This session focuses on methodologies for process optimization aimed at improving operational efficiency. Participants will share insights on best practices and tools that facilitate continuous improvement in business processes.

    Track 11
    Corporate Governance and Competitive Advantage
    16
    Track Overview

    This track examines the relationship between corporate governance practices and competitive advantage. Discussions will focus on how effective governance frameworks can enhance organizational performance and stakeholder trust.

  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Aligned SDGs
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production 16 Peace, Justice and Strong Institutions

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