The International Conference on Business-To-Business Marketing and Management (ICBTBMM - 24) will be held in Ndola, Zambia on 14th - 15th August 2024 It aims to bring together researchers, scientists, academicians, policymakers, and industry experts to share their experiences and knowledge in their respective fields. This conference will provide a platform for attendees to exchange ideas, discuss research findings, and network with one another. (ICBTBMM - 24) offers a valuable opportunity for attendees to learn about the latest advancements and developments in their field. The conference is dedicated to showcasing the latest innovations, trends, and concerns in a variety of fields, making it a premier interdisciplinary platform for attendees.