Hybrid Conferencee

International Conference on E-Commerce Marketing and Brand Management (ICECMBM - 27)

24th - 25th May 2027 | Bucharest, Romania
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Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Bucharest. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Bucharest event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Bucharest conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Bucharest, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Bucharest."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 1
SDG 1 No Poverty
SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
Track 01

Innovative E-Commerce Marketing Strategies

This track explores cutting-edge marketing strategies that leverage digital platforms to enhance brand visibility and consumer engagement. Papers should focus on novel approaches that drive e-commerce success in a competitive landscape.

Track 02

Brand Management in the Digital Age

This session examines the evolving dynamics of brand management within the context of e-commerce. Contributions should address how digital tools and platforms influence brand positioning and consumer perceptions.

Track 03

Data-Driven Decision Making in E-Commerce

This track focuses on the application of data analytics in shaping e-commerce marketing strategies. Submissions should highlight case studies or methodologies that illustrate the impact of data on consumer behavior and business outcomes.

Track 04

Social Media Strategies for E-Commerce Success

This session investigates the role of social media in driving e-commerce sales and enhancing brand loyalty. Papers should analyze effective social media campaigns and their influence on consumer engagement.

Track 05

Personalization Techniques in Online Retail

This track delves into the importance of personalization in enhancing the customer experience in e-commerce. Contributions should explore innovative personalization strategies and their effects on customer retention and satisfaction.

Track 06

Omni-Channel Marketing Approaches

This session addresses the integration of various marketing channels to create a seamless consumer experience. Papers should discuss the challenges and best practices in implementing omni-channel strategies in e-commerce.

Track 07

Influencer Marketing in E-Commerce

This track examines the effectiveness of influencer strategies in promoting e-commerce brands. Submissions should provide insights into how influencer partnerships can enhance brand visibility and consumer trust.

Track 08

Emerging Markets and E-Commerce Opportunities

This session explores the unique challenges and opportunities presented by emerging markets in the e-commerce sector. Papers should focus on market segmentation and strategies tailored to diverse consumer bases.

Track 09

Performance Metrics for E-Commerce Success

This track focuses on the critical performance metrics that drive e-commerce growth and profitability. Contributions should analyze the effectiveness of various metrics in evaluating marketing performance.

Track 10

Customer Experience Enhancement Strategies

This session investigates strategies for improving customer experience in the e-commerce environment. Papers should explore innovative practices that foster customer loyalty and satisfaction.

Track 11

The Future of Digital Advertising in E-Commerce

This track examines emerging trends and technologies in digital advertising that are shaping the future of e-commerce. Submissions should discuss the implications of these trends for brand management and consumer engagement.