Hybrid Conferencee

International Conference on Consumer Psychology, Marketing and Advertising (ICCPMA - 27)

6th - 7th April 2027 | Lae, Papua New Guinea
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Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Lae. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Lae event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Lae conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Lae, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Lae."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 3
SDG 3 Good Health and Well-being
SDG 4
SDG 4 Quality Education
SDG 8
SDG 8 Decent Work and Economic Growth
Track 01

Nonconscious Processes in Consumer Behavior

This track explores the impact of nonconscious processes on consumer behavior, focusing on how automatic cognitive functions influence decision-making. Researchers are invited to present findings on the interplay between subconscious influences and consumer choices.

Track 02

Cognitive Models of Consumer Decision Making

This session aims to delve into various cognitive models that explain consumer decision-making processes. Contributions should highlight theoretical frameworks that elucidate how consumers process information and arrive at purchasing decisions.

Track 03

Environmental Influences on Consumer Choices

This track examines the role of environmental factors in shaping consumer behavior, including physical, social, and cultural contexts. Papers are encouraged to investigate how these influences affect consumer perceptions and actions.

Track 04

Attitude Formation and Change in Marketing

This session focuses on the dynamics of attitude formation and change within the context of marketing strategies. Researchers are invited to discuss the psychological mechanisms that drive shifts in consumer attitudes towards brands and products.

Track 05

Consumer Information Processing Mechanisms

This track investigates the cognitive processes involved in how consumers acquire, interpret, and utilize information. Submissions should address the implications of these mechanisms for marketing practices and consumer engagement.

Track 06

Cultural and Individual Differences in Consumer Behavior

This session explores how cultural backgrounds and individual differences shape consumer behavior and decision-making. Papers should highlight the significance of diversity in understanding consumer psychology.

Track 07

Family and Group Decision Processes

This track examines the complexities of decision-making within family and group contexts. Contributions should focus on the dynamics of collective consumer behavior and the factors influencing group decisions.

Track 08

Consumer-Brand Relationships: Psychological Perspectives

This session aims to explore the psychological factors that underpin consumer-brand relationships. Researchers are encouraged to present studies that investigate emotional, cognitive, and motivational aspects of brand loyalty.

Track 09

Persuasive Communications and Consumer Reactions

This track focuses on the effectiveness of persuasive communications in influencing consumer behavior. Papers should analyze the psychological responses to various marketing messages and their impact on consumer actions.

Track 10

Automatic Stereotyping and Prejudice in Consumer Psychology

This session investigates the role of automatic stereotyping and prejudice in shaping consumer perceptions and behaviors. Contributions should explore the implications of these biases for marketing strategies.

Track 11

Consumption Experiences and Consumer Behavior Theory

This track aims to bridge the gap between consumption experiences and theoretical frameworks in consumer behavior. Researchers are invited to present empirical studies that enhance our understanding of the experiential aspects of consumer decision-making.