Hybrid Conferencee

International Conference on Traditional Advertising and Marketing (ICTAM - 27)

2nd - 3rd April 2027 | Kotor, Montenegro
Sample Abstract
Download
Conference Brochure
Sample Full Paper
Download
Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Kotor. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Kotor event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Kotor conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Kotor, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Kotor."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovative Strategies in Online Marketing

This track explores cutting-edge strategies in online marketing that leverage emerging technologies and consumer insights. Participants will discuss the effectiveness of various approaches in enhancing brand visibility and customer engagement.

Track 02

E-commerce Dynamics in Social Networking

This session focuses on the integration of e-commerce within social networking platforms, examining how businesses can optimize their presence. Discussions will include case studies and best practices for driving sales through social media.

Track 03

Customer Relationship Management in the Digital Age

This track delves into the evolution of customer relationship management (CRM) in the context of online marketing. It will highlight tools and techniques for building and maintaining customer loyalty through digital channels.

Track 04

The Economic Impact of Online Marketing

This session aims to analyze the broader economic implications of online marketing strategies on various industries. Participants will evaluate how digital marketing influences consumer behavior and market dynamics.

Track 05

Public Relations in the Era of Social Media

This track examines the role of public relations in shaping brand narratives within social media environments. Discussions will focus on strategies for effective communication and reputation management.

Track 06

Social Media Optimization Techniques

This session will cover advanced techniques for optimizing social media content to enhance visibility and engagement. Participants will learn about algorithms, analytics, and content strategies that drive successful campaigns.

Track 07

Ethics and Responsibility in Digital Marketing

This track addresses the ethical considerations and responsibilities associated with online marketing practices. Discussions will focus on privacy, transparency, and the impact of marketing on consumer trust.

Track 08

B2B Marketing Strategies in the Digital Landscape

This session explores effective B2B marketing strategies that leverage digital platforms for enhanced collaboration and engagement. Participants will share insights on channel management and relationship building.

Track 09

Creativity and Innovation in Web Advertising

This track highlights the importance of creativity and innovation in web advertising to capture audience attention. Participants will discuss successful campaigns and the role of storytelling in digital marketing.

Track 10

Integrated Marketing Communications in the Online Sphere

This session focuses on the importance of integrated marketing communications (IMC) in delivering cohesive brand messages across digital channels. Participants will explore strategies for aligning online and offline marketing efforts.

Track 11

Market Intelligence and Consumer Insights

This track emphasizes the significance of market intelligence and consumer insights in shaping effective marketing strategies. Participants will discuss methodologies for gathering and analyzing data to inform decision-making.