Hybrid Conferencee

International Conference on Omni-Channel Marketing and Consumer Journeys (ICOMCJ - 27)

23rd - 24th March 2027 | Harare, Zimbabwe
Sample Abstract
Download
Conference Brochure
Sample Full Paper
Download
Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Harare. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Harare event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Harare conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Harare, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Harare."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 10
SDG 10 Reduced Inequalities
Track 01

Innovations in Omni-Channel Marketing Strategies

This track explores the latest innovations in omni-channel marketing strategies that enhance consumer engagement. It aims to discuss how businesses can effectively integrate various channels to create a seamless customer experience.

Track 02

Consumer Behavior in Multi-Channel Environments

This session focuses on understanding consumer behavior across multiple channels and its implications for marketing strategies. Researchers are invited to present studies that analyze how consumers interact with brands in a multi-channel context.

Track 03

Data-Driven Approaches to Marketing Analytics

This track emphasizes the importance of data-driven marketing analytics in optimizing campaign performance. Contributions should highlight methodologies for leveraging consumer data to inform marketing decisions.

Track 04

Personalization and Customer Experience Enhancement

This session investigates the role of personalized marketing in enhancing customer experiences across various touchpoints. Papers should discuss strategies for tailoring marketing efforts to individual consumer preferences.

Track 05

Cross-Channel Engagement and Brand Consistency

This track examines the challenges and opportunities of maintaining brand consistency while engaging consumers across different channels. Presentations should explore frameworks for achieving cohesive brand messaging.

Track 06

Marketing Technology and Automation in Omni-Channel Strategies

This session delves into the role of marketing technology and automation in facilitating effective omni-channel strategies. Researchers are encouraged to share insights on tools and technologies that enhance marketing efficiency.

Track 07

Customer Insights and Retention Strategies

This track focuses on the significance of customer insights in developing effective retention strategies. Contributions should explore methods for gathering and analyzing customer feedback to improve loyalty.

Track 08

Channel Optimization for Enhanced Consumer Journeys

This session addresses the optimization of various marketing channels to enhance consumer journeys. Papers should provide evidence-based strategies for improving channel performance and consumer satisfaction.

Track 09

Integrated Marketing Strategies for Retail Success

This track investigates integrated marketing strategies that drive success in the retail sector. Presentations should highlight case studies and best practices for aligning marketing efforts across channels.

Track 10

Campaign Coordination in Omni-Channel Marketing

This session explores the complexities of coordinating marketing campaigns across multiple channels. Researchers are invited to discuss frameworks and tools that facilitate effective campaign management.

Track 11

Future Trends in Omni-Channel Marketing

This track anticipates future trends in omni-channel marketing and their implications for businesses. Contributions should explore emerging technologies and consumer behaviors that will shape the marketing landscape.