Hybrid Conferencee

International Conference on Customer Relationship Management and Retention (ICCRMR - 27)

23rd - 24th March 2027 | Genoa, Italy
Sample Abstract
Download
Conference Brochure
Sample Full Paper
Download
Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Genoa. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Genoa event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Genoa conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Genoa, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Genoa."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Customer Relationship Management Systems

This track explores the latest advancements in CRM technologies and their impact on customer engagement. Participants will discuss how these innovations enhance customer interactions and drive retention.

Track 02

Data-Driven Strategies for Customer Retention

This session focuses on the application of data analytics in developing effective retention strategies. Attendees will examine case studies that illustrate the use of predictive analytics to improve customer loyalty.

Track 03

Personalization in Marketing: Enhancing Customer Experience

This track investigates the role of personalized marketing in shaping customer experiences. Discussions will center on techniques for tailoring communications and offers to individual consumer preferences.

Track 04

The Impact of Loyalty Programs on Customer Behavior

This session delves into the effectiveness of loyalty programs in fostering customer retention and satisfaction. Researchers will present findings on how these programs influence consumer purchasing decisions.

Track 05

Customer Engagement Strategies in the Digital Age

This track examines innovative approaches to customer engagement in an increasingly digital marketplace. Participants will share insights on leveraging digital channels to enhance customer relationships.

Track 06

CRM Strategies for Enhancing Customer Satisfaction

This session focuses on strategic frameworks for improving customer satisfaction through effective CRM practices. Experts will discuss the alignment of CRM initiatives with customer expectations.

Track 07

Consumer Behavior Insights for Effective CRM

This track explores the intersection of consumer behavior and CRM strategies. Presenters will analyze how understanding consumer psychology can inform better customer relationship practices.

Track 08

Marketing Automation: Streamlining Customer Interactions

This session highlights the role of marketing automation in optimizing customer relationship management. Participants will discuss tools and techniques for automating customer communications and engagement.

Track 09

Client Management Techniques for Sustainable Relationships

This track focuses on best practices in client management to foster long-term relationships. Discussions will include strategies for maintaining client satisfaction and loyalty over time.

Track 10

Customer Segmentation and Targeting in CRM

This session examines the importance of customer segmentation in developing targeted CRM strategies. Attendees will explore methodologies for effectively categorizing customers to enhance marketing efforts.

Track 11

Evaluating Customer Lifetime Value in CRM Practices

This track investigates the concept of customer lifetime value and its significance in CRM decision-making. Researchers will present methodologies for calculating and leveraging CLV to inform retention strategies.