Hybrid Conferencee

International Conference on Analytical Marketing and Marketing Strategies (ICAMMS - 27)

30th - 31st March 2027 | Helsinki, Finland
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Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

Journal consideration and publication are subject to editorial review, peer review and applicable journal policies.

Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Helsinki. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Helsinki event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Helsinki conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Helsinki, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Helsinki."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Analytical Marketing Tools

This track explores the latest advancements in analytical marketing tools and techniques that enhance decision-making processes. Participants will discuss the integration of technology in marketing strategies and its impact on business outcomes.

Track 02

Implementing Effective Marketing Plans

This session focuses on the development and execution of comprehensive marketing plans that drive business growth. Attendees will examine case studies and frameworks that illustrate successful marketing plan implementation.

Track 03

Harnessing Marketing Analytics for Strategic Insights

This track delves into the role of marketing analytics in deriving actionable insights for strategic decision-making. Presentations will cover methodologies for analyzing consumer data and optimizing marketing performance.

Track 04

Marketing Intelligence: Tools and Applications

This session addresses the importance of marketing intelligence in understanding market dynamics and consumer behavior. Experts will share insights on tools that facilitate data-driven marketing strategies.

Track 05

Brand Auditing: Techniques and Best Practices

This track examines the processes involved in conducting thorough brand audits to assess brand health and performance. Participants will discuss methodologies for measuring brand equity and consumer perceptions.

Track 06

Measuring Customer Satisfaction: Metrics and Methods

This session focuses on the various metrics and methodologies used to measure customer satisfaction effectively. Attendees will explore the relationship between customer satisfaction and business success.

Track 07

Market Sizing and Share Analysis

This track provides insights into techniques for accurate market sizing and share analysis, essential for strategic planning. Participants will learn about the tools and data sources that inform market assessments.

Track 08

Competitive Profiling and Benchmarking Strategies

This session explores competitive profiling and benchmarking as critical components of strategic marketing. Experts will discuss frameworks for analyzing competitors and identifying market opportunities.

Track 09

Effectiveness Testing in Marketing Campaigns

This track focuses on methodologies for testing the effectiveness of marketing campaigns and initiatives. Participants will share insights on measuring ROI and optimizing marketing spend.

Track 10

Data-Driven Decision Making in Marketing

This session emphasizes the importance of data-driven decision-making in formulating marketing strategies. Attendees will explore case studies that highlight the successful application of data analytics in marketing.

Track 11

Emerging Trends in Marketing Analytics

This track investigates the emerging trends in marketing analytics that are shaping the future of the industry. Participants will discuss the implications of big data, AI, and machine learning on marketing strategies.