Hybrid Conferencee

International Conference on Digital Branding and Analytics-Driven Growth (ICDBADG - 26)

21st - 22nd November 2026 | Lagos, Nigeria

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Lagos. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Lagos event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Lagos conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Lagos, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Lagos."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 11
SDG 11 Sustainable Cities and Communities
Track 01

Innovations in Digital Branding Strategies

This track explores the latest innovations in digital branding strategies that leverage data analytics for enhanced consumer engagement. Participants will discuss case studies and frameworks that illustrate successful brand positioning in the digital landscape.

Track 02

E-commerce Analytics for Growth

This session focuses on the application of data analytics in e-commerce to drive growth and optimize performance. Experts will share insights on metrics that matter and how to leverage consumer data for strategic decision-making.

Track 03

Consumer Perceptions in the Digital Age

This track examines how consumer perceptions are shaped by digital branding efforts and online interactions. Researchers will present findings on the impact of social media and digital storytelling on brand loyalty.

Track 04

Brand Equity Measurement Techniques

This session delves into methodologies for measuring brand equity in a digital context. Participants will explore various analytical tools and performance metrics that help assess brand value and consumer attachment.

Track 05

The Role of Social Media in Branding

This track investigates the influence of social media platforms on brand identity and consumer engagement. Discussions will center around strategies for effective social media branding and its impact on market positioning.

Track 06

Analytics-Driven Marketing Strategies

This session highlights the integration of analytics into marketing strategies to enhance brand performance. Experts will share best practices for utilizing data to inform marketing decisions and drive consumer engagement.

Track 07

Digital Presence and Online Identity

This track explores the significance of digital presence and online identity in shaping consumer perceptions. Researchers will discuss frameworks for building a cohesive online brand identity that resonates with target audiences.

Track 08

Growth Strategies in the Digital Economy

This session focuses on innovative growth strategies that leverage digital branding and analytics. Participants will explore case studies that illustrate successful approaches to scaling businesses in the digital marketplace.

Track 09

Performance Metrics for Brand Success

This track examines critical performance metrics that determine brand success in the digital realm. Discussions will include how to effectively track and analyze these metrics to inform branding strategies.

Track 10

Market Positioning through Data Insights

This session investigates how data insights can inform market positioning strategies for brands. Participants will explore analytical approaches that help identify competitive advantages and consumer trends.

Track 11

Digital Storytelling as a Branding Tool

This track highlights the power of digital storytelling in enhancing brand narratives and consumer connections. Experts will discuss techniques for crafting compelling stories that resonate with audiences and strengthen brand loyalty.