Hybrid Conferencee

International Conference on Data-Driven Decision Making in Marketing (ICDDDMM - 26)

30th - 1st October 2026 | Bristol, UK

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Bristol. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Bristol event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Bristol conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Bristol, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Bristol."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Data-Driven Marketing Strategies

This track focuses on innovative marketing strategies that leverage data analytics to enhance decision-making processes. Participants will explore case studies and frameworks that illustrate the impact of data on marketing effectiveness.

Track 02

Advancements in Marketing Analytics

This session will delve into the latest advancements in marketing analytics, including tools and techniques that facilitate data interpretation. Attendees will gain insights into how analytics can drive strategic marketing initiatives.

Track 03

Decision Intelligence in Marketing

This track examines the role of decision intelligence in shaping marketing strategies and optimizing outcomes. Discussions will center on integrating AI and machine learning to enhance marketing decision-making.

Track 04

Customer Insights and Behavior Analysis

Focusing on the extraction of actionable customer insights, this session will analyze consumer behavior through data-driven methodologies. Participants will learn how to translate data into meaningful marketing strategies.

Track 05

Business Intelligence for Marketing Professionals

This track highlights the importance of business intelligence in marketing, emphasizing data collection and analysis techniques. Attendees will explore how effective business intelligence can lead to improved marketing performance.

Track 06

Predictive Modeling in Marketing

This session will cover the application of predictive modeling techniques to forecast consumer behavior and marketing outcomes. Participants will discuss best practices for implementing predictive analytics in marketing campaigns.

Track 07

Data Strategy for E-commerce Success

This track focuses on developing robust data strategies tailored for e-commerce environments. Discussions will include optimizing online marketing efforts through data-driven insights.

Track 08

Campaign Optimization Techniques

This session will explore various techniques for optimizing marketing campaigns using data analytics. Participants will learn how to measure campaign effectiveness and make data-informed adjustments.

Track 09

Market Segmentation and Targeting

This track will examine the methodologies for effective market segmentation and targeting using data analytics. Attendees will gain insights into identifying and reaching specific consumer segments.

Track 10

Performance Metrics and ROI Analysis

This session will focus on the development and application of performance metrics to evaluate marketing effectiveness. Participants will learn how to conduct ROI analysis to justify marketing expenditures.

Track 11

Visualizing Data for Marketing Decisions

This track emphasizes the importance of data visualization in communicating marketing insights. Participants will explore tools and techniques for effectively visualizing data to support strategic decision-making.