Hybrid Conferencee

International Conference on Data-Driven Advertising and Business Value (ICDDABV - 26)

14th - 15th September 2026 | Birmingham, UK

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Birmingham. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Birmingham event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Birmingham conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Birmingham, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Birmingham."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Data-Driven Advertising

This track explores the latest advancements in data-driven advertising techniques and their impact on business outcomes. Researchers are invited to present studies that highlight innovative methodologies and technologies enhancing advertising effectiveness.

Track 02

E-Commerce Strategies for Revenue Growth

This session focuses on effective e-commerce strategies that drive revenue growth in competitive markets. Papers should discuss case studies, frameworks, and empirical research that illustrate successful e-commerce initiatives.

Track 03

Marketing Analytics for Enhanced Customer Insights

This track delves into the role of marketing analytics in deriving actionable customer insights. Contributions should emphasize analytical techniques that facilitate understanding consumer behavior and preferences.

Track 04

Predictive Modeling in Business Decision Making

This session invites research on predictive modeling applications that inform strategic business decisions. Submissions should demonstrate how predictive analytics can enhance operational efficiency and market responsiveness.

Track 05

Optimizing Advertising Campaigns through Data

This track examines methodologies for optimizing advertising campaigns using data analytics. Papers should provide insights into campaign performance metrics and techniques for maximizing return on investment.

Track 06

Business Intelligence in Digital Marketing

This session focuses on the integration of business intelligence tools in digital marketing strategies. Researchers are encouraged to present findings on how business intelligence enhances decision-making and marketing effectiveness.

Track 07

Market Trends and Consumer Behavior Analysis

This track investigates current market trends and their implications for consumer behavior. Contributions should analyze how data-driven insights can inform marketing strategies and business models.

Track 08

Targeted Marketing and Personalization Techniques

This session explores targeted marketing strategies and personalization techniques that leverage data analytics. Papers should discuss the effectiveness of these approaches in enhancing customer engagement and satisfaction.

Track 09

Operational Efficiency through Data Analytics

This track focuses on how data analytics can drive operational efficiency within organizations. Submissions should highlight case studies or frameworks that demonstrate the impact of data-driven decisions on business processes.

Track 10

Digital Strategy Development in E-Commerce

This session invites research on the development of digital strategies tailored for e-commerce platforms. Papers should explore innovative approaches that align digital marketing efforts with business objectives.

Track 11

Performance Metrics in Advertising Effectiveness

This track examines the development and application of performance metrics in assessing advertising effectiveness. Contributions should focus on methodologies for measuring success and optimizing advertising investments.