Hybrid Conferencee

International Conference on Digital Transformation in Retail and Consumer Behavior (ICDTRCB - 26)

28th - 29th October 2026 | Mexico City, Mexico
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Expand the Academic Reach of Your Research - a Q1-ranked and Scopus-indexed journal publication opportunity

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Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Mexico City. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Mexico City event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Mexico City conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Mexico City, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Mexico City."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovative Business Models in Digital Retail

This track explores the evolution of business models driven by digital transformation in the retail sector. It aims to analyze how these models enhance customer engagement and operational efficiency.

Track 02

Consumer Behavior in the Age of E-Commerce

This session focuses on the changing dynamics of consumer behavior as influenced by the rise of e-commerce platforms. It seeks to understand the implications of digital shopping experiences on purchasing decisions.

Track 03

Data Analytics for Strategic Decision Making

This track emphasizes the role of data analytics in shaping strategic decisions within retail organizations. Participants will discuss methodologies for leveraging data to optimize customer experiences and drive sales.

Track 04

AI and Machine Learning in Retail Operations

This session examines the integration of AI and machine learning technologies in retail operations. It will highlight case studies that demonstrate improvements in efficiency and customer satisfaction.

Track 05

Personalization Strategies in Digital Marketing

This track investigates the effectiveness of personalization strategies in enhancing customer engagement and loyalty. It will explore various tools and techniques for delivering tailored marketing messages.

Track 06

Omnichannel Retailing: Challenges and Opportunities

This session addresses the complexities of implementing omnichannel strategies in retail. It aims to identify best practices and emerging trends that facilitate seamless customer experiences across multiple channels.

Track 07

Emerging Technologies and Their Impact on Retail

This track focuses on the latest technological advancements and their implications for the retail industry. Discussions will center on how these technologies can be harnessed to drive innovation and competitive advantage.

Track 08

Operational Efficiency through Digital Transformation

This session explores how digital transformation initiatives can lead to enhanced operational efficiency in retail businesses. It will cover frameworks and tools that support process optimization and resource management.

Track 09

Strategic Planning in the Digital Era

This track delves into the strategic planning processes that organizations must adopt to thrive in a digitally transformed landscape. Participants will share insights on aligning digital strategies with corporate objectives.

Track 10

Market Intelligence and Consumer Insights

This session focuses on the importance of market intelligence in understanding consumer preferences and trends. It will highlight methodologies for gathering and analyzing data to inform business strategies.

Track 11

Knowledge Management in Digital Retail Transformation

This track examines the role of knowledge management practices in facilitating digital transformation within retail organizations. It will explore how effective knowledge sharing can enhance innovation and adaptability.