Hybrid Conferencee

International Conference on Machine Learning for Marketing and Business Applications (ICMLMBA - 26)

14th - 15th December 2026 | Melbourne, Australia

10% DISCOUNT

Maximum discount capped at $30. Activate your Scholarly Discount during the payment phase to lower your final checkout amount.

REVEAL OFFER
EARLY10
Sample Abstract
Download
Conference Brochure
Sample Full Paper
Download
Conference Notifications:

"Be sure to check this section regularly for all Research Plus International Conference updates. We’ll keep you informed about deadlines, event details, and more important notifications."

Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Melbourne. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Melbourne event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Melbourne conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Melbourne, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Melbourne."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
Track 01

Machine Learning Techniques in Marketing

This track focuses on the application of machine learning algorithms in marketing strategies. It aims to explore innovative approaches that enhance marketing effectiveness and consumer engagement.

Track 02

Predictive Analytics for Business Growth

This session will delve into predictive analytics methodologies that drive business decision-making. Participants will examine case studies demonstrating the impact of predictive models on revenue and market positioning.

Track 03

Consumer Insights through Data Analytics

This track emphasizes the importance of consumer insights derived from data analytics. Discussions will center on how these insights inform marketing strategies and enhance customer relationships.

Track 04

Campaign Optimization Using Machine Learning

This session will explore techniques for optimizing marketing campaigns through machine learning. Attendees will learn how to leverage data to improve campaign performance and ROI.

Track 05

Personalization Strategies in Digital Marketing

This track will investigate the role of machine learning in creating personalized marketing experiences. Participants will discuss the challenges and opportunities of implementing personalization at scale.

Track 06

Customer Segmentation and Targeting

This session will focus on advanced techniques for customer segmentation using machine learning. The aim is to understand how precise targeting can enhance marketing effectiveness and customer satisfaction.

Track 07

Analytics Platforms for Business Intelligence

This track will evaluate various analytics platforms that support business intelligence initiatives. Discussions will include the integration of machine learning tools to enhance data-driven decision-making.

Track 08

Decision Support Systems in Marketing

This session will explore the development and implementation of decision support systems that utilize machine learning. Participants will examine how these systems can aid marketers in strategic planning and execution.

Track 09

Behavioral Analysis for Enhanced Customer Engagement

This track will investigate behavioral analysis techniques that inform marketing strategies. The focus will be on understanding consumer behavior through data to foster deeper engagement.

Track 10

Marketing Forecasting with Machine Learning

This session will cover methodologies for marketing forecasting using machine learning techniques. Attendees will learn how accurate forecasts can drive strategic marketing initiatives.

Track 11

Real-Time Analytics for Agile Marketing

This track will focus on the importance of real-time analytics in modern marketing practices. Participants will discuss how timely data insights can lead to agile marketing responses and improved outcomes.