Hybrid Conferencee

International Conference on Big Data Applications in Marketing Strategies (ICBDAMS - 26)

14th - 15th December 2026 | Madrid, Spain

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Call for Papers Extended:
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Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
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Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Madrid conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Madrid, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Madrid."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovative Data Mining Techniques in Marketing

This track explores cutting-edge data mining methodologies that enhance marketing strategies. Participants will discuss how these techniques can uncover hidden patterns and insights within large datasets.

Track 02

Predictive Analytics for Consumer Behavior

This session focuses on the application of predictive analytics to forecast consumer behavior and trends. Researchers will present models that help businesses anticipate customer needs and preferences.

Track 03

Business Intelligence in Marketing Decision-Making

This track examines the role of business intelligence tools in shaping marketing strategies. Discussions will center on how data-driven insights can lead to more informed decision-making processes.

Track 04

Customer Segmentation Strategies Using Big Data

This session delves into advanced customer segmentation techniques powered by big data analytics. Presenters will share case studies demonstrating the effectiveness of tailored marketing approaches.

Track 05

Optimizing Marketing Campaigns with Data Analytics

This track focuses on the optimization of marketing campaigns through data analytics. Participants will explore methodologies for measuring campaign effectiveness and enhancing return on investment.

Track 06

Real-Time Analytics in Marketing Operations

This session addresses the implementation of real-time analytics in marketing operations. Attendees will learn how immediate data insights can drive agile marketing strategies.

Track 07

Market Forecasting Techniques and Applications

This track investigates various market forecasting techniques and their practical applications in business. Researchers will present findings on how accurate forecasting can influence strategic planning.

Track 08

Behavioral Analysis for Enhanced Customer Engagement

This session explores the use of behavioral analysis to improve customer engagement strategies. Participants will discuss methods for leveraging behavioral data to create personalized marketing experiences.

Track 09

Data-Driven Strategies for Business Growth

This track highlights the importance of data-driven strategies in fostering business growth. Presenters will share insights on how analytics can identify growth opportunities and optimize performance.

Track 10

Analytics Platforms: Tools for Marketing Success

This session focuses on the various analytics platforms available to marketers today. Discussions will cover the features and benefits of these tools in enhancing marketing effectiveness.

Track 11

Challenges and Ethical Considerations in Big Data Marketing

This track addresses the challenges and ethical considerations associated with big data in marketing. Participants will engage in discussions about privacy, data security, and responsible data usage.