Hybrid Conferencee

International Conference on Marketing Metrics and Performance Analytics (ICMMPA - 26)

14th - 15th December 2026 | Madrid, Spain

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Madrid. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Madrid event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Madrid conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Madrid, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Madrid."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Marketing Metrics

This track explores the latest advancements in marketing metrics that drive business performance. Researchers are invited to present novel approaches to measuring marketing effectiveness and ROI.

Track 02

Data-Driven Decision Making in Marketing

This session focuses on the integration of data analytics in marketing strategies to enhance decision-making processes. Papers should highlight case studies or frameworks that demonstrate the impact of data on marketing outcomes.

Track 03

Key Performance Indicators in Business Analytics

This track examines the role of KPIs in assessing business performance across various sectors. Contributions should discuss the development and application of effective KPIs in marketing analytics.

Track 04

Predictive Analytics in Marketing Strategy

This session delves into the use of predictive analytics to forecast consumer behavior and optimize marketing strategies. Researchers are encouraged to present methodologies that enhance predictive accuracy in marketing.

Track 05

Operational Efficiency through Analytics Platforms

This track investigates how analytics platforms can streamline marketing operations and improve efficiency. Papers should provide insights into the implementation and impact of these platforms on business processes.

Track 06

Campaign Measurement and Optimization

This session focuses on techniques for measuring the effectiveness of marketing campaigns and optimizing their performance. Contributions should include empirical studies or theoretical frameworks that address campaign analytics.

Track 07

Market Insights and Consumer Engagement

This track explores the relationship between market insights derived from data analytics and consumer engagement strategies. Researchers are invited to present findings that link data-driven insights to enhanced customer interactions.

Track 08

Business Intelligence in Marketing Analytics

This session examines the role of business intelligence tools in enhancing marketing analytics capabilities. Papers should discuss the integration of business intelligence with marketing metrics to drive strategic decisions.

Track 09

Strategy Optimization through Data Analytics

This track focuses on the optimization of marketing strategies using data analytics techniques. Contributions should highlight innovative approaches to aligning marketing strategies with data-driven insights.

Track 10

Predictive Modeling for Marketing Effectiveness

This session investigates the application of predictive modeling techniques in assessing and enhancing marketing effectiveness. Researchers are encouraged to share models that demonstrate significant improvements in marketing outcomes.

Track 11

Business Optimization through Marketing Analytics

This track explores how marketing analytics can contribute to overall business optimization. Papers should provide evidence of the impact of marketing analytics on business performance and strategic alignment.