Hybrid Conferencee

International Conference on Marketing Analytics and Data-Driven Strategies (ICMADDS - 26)

28th - 29th September 2026 | Miami, USA

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Miami. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Miami event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Miami conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Miami, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Miami."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Marketing Analytics

This track explores the latest advancements in marketing analytics, focusing on tools and methodologies that enhance data interpretation. Researchers are encouraged to present novel approaches that leverage analytics for strategic marketing decisions.

Track 02

Predictive Analytics in Marketing

This session will delve into the application of predictive analytics in forecasting consumer behavior and market trends. Papers should highlight case studies or models that demonstrate the effectiveness of predictive techniques in marketing.

Track 03

Customer Insights and Segmentation

This track emphasizes the importance of customer insights in developing effective marketing strategies. Contributions should discuss innovative segmentation techniques and their impact on targeting and personalization.

Track 04

Optimizing Marketing Campaigns

This session focuses on methodologies for optimizing marketing campaigns through data-driven strategies. Researchers are invited to share findings on campaign performance metrics and optimization techniques.

Track 05

Big Data and Marketing Intelligence

This track examines the role of big data in shaping marketing intelligence and decision-making processes. Papers should explore how organizations can harness large datasets to gain competitive advantages.

Track 06

Machine Learning Applications in Marketing

This session highlights the integration of machine learning techniques in marketing practices. Contributions should present innovative applications that enhance customer engagement and marketing effectiveness.

Track 07

Behavioral Analytics for Enhanced Marketing

This track investigates the use of behavioral analytics to understand consumer actions and preferences. Researchers are encouraged to present studies that link behavioral insights to marketing strategies.

Track 08

Marketing Automation and Efficiency

This session focuses on the impact of marketing automation tools on operational efficiency and effectiveness. Papers should discuss the benefits and challenges associated with implementing automation in marketing workflows.

Track 09

Data Visualization in Marketing Analytics

This track emphasizes the significance of data visualization techniques in conveying marketing analytics insights. Contributions should explore innovative visualization methods that enhance data comprehension and decision-making.

Track 10

Social Media Analytics and Engagement

This session examines the role of social media analytics in shaping marketing strategies and consumer engagement. Researchers are invited to present findings on the effectiveness of social media metrics in driving brand loyalty.

Track 11

Measuring Marketing ROI and Performance

This track focuses on methodologies for measuring marketing return on investment (ROI) and overall performance. Contributions should provide insights into effective metrics and frameworks for evaluating marketing success.