Hybrid Conferencee

International Conference on Marketing Management and Consumer Insights (ICMMCI - 26)

15th - 16th September 2026 | Lisbon, Portugal

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Lisbon. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Lisbon event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Lisbon conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Lisbon, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Lisbon."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 3
SDG 3 Good Health and Well-being
SDG 4
SDG 4 Quality Education
SDG 8
SDG 8 Decent Work and Economic Growth
Track 01

Innovations in Marketing Management

This track explores the latest advancements in marketing management practices and strategies. It aims to highlight innovative approaches that enhance organizational effectiveness and consumer engagement.

Track 02

Consumer Insights and Behavior Analysis

This session focuses on the methodologies and tools used to gather and analyze consumer insights. Participants will discuss the implications of consumer behavior on marketing strategies and decision-making.

Track 03

Brand Management in a Digital Era

This track examines the challenges and opportunities of brand management in the context of digital transformation. It invites discussions on strategies for maintaining brand equity and loyalty in an increasingly digital marketplace.

Track 04

Strategic Market Research Techniques

This session delves into advanced market research methodologies that inform strategic decision-making. Attendees will explore quantitative and qualitative approaches to understanding market dynamics and consumer preferences.

Track 05

Digital Marketing Strategies for Engagement

This track focuses on effective digital marketing strategies that drive consumer engagement and brand visibility. It will cover topics such as social media marketing, content marketing, and search engine optimization.

Track 06

Consumer Psychology and Decision-Making

This session investigates the psychological factors influencing consumer decision-making processes. It aims to provide insights into how marketers can leverage psychological principles to enhance marketing effectiveness.

Track 07

Advertising Effectiveness and Measurement

This track addresses the critical aspects of measuring advertising effectiveness in various media channels. Participants will discuss metrics, analytics, and case studies that illustrate successful advertising campaigns.

Track 08

Service Marketing and Customer Experience

This session explores the unique challenges of marketing services compared to products. It emphasizes the importance of customer experience and relationship management in service marketing strategies.

Track 09

Product Strategy and Market Positioning

This track focuses on the development of effective product strategies and market positioning techniques. It will cover product lifecycle management, innovation, and competitive analysis.

Track 10

Marketing Analytics for Strategic Insights

This session highlights the role of marketing analytics in deriving actionable insights for business strategies. Participants will explore data-driven decision-making and the integration of analytics into marketing practices.

Track 11

Trends in Marketing Innovation

This track examines emerging trends and innovations in marketing practices across various industries. It aims to foster discussions on how organizations can adapt to changing consumer expectations and technological advancements.