Hybrid Conferencee

International Conference on Data-Driven Advertising and Media Strategies (ICDDAMS - 26)

17th - 18th October 2026 | Amsterdam, Netherlands

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Call for Papers Extended:
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Certificate of Presentation:
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Abstract Submissions Open:
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Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Amsterdam conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Amsterdam, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Amsterdam."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 11
SDG 11 Sustainable Cities and Communities
Track 01

Innovations in Data-Driven Advertising

This track explores the latest advancements in data-driven advertising techniques and their implications for marketing strategies. Participants will discuss case studies and methodologies that enhance the effectiveness of advertising campaigns through innovative data utilization.

Track 02

Predictive Analytics in Marketing

Focusing on the role of predictive analytics, this track examines how businesses can forecast consumer behavior and market trends. Attendees will analyze tools and techniques that enable proactive marketing strategies based on data insights.

Track 03

Campaign Optimization Techniques

This session addresses the methodologies for optimizing marketing campaigns using data analytics. Discussions will center on performance metrics and real-time adjustments to enhance campaign effectiveness.

Track 04

Target Audience Analysis and Segmentation

This track delves into the techniques for identifying and analyzing target audiences through data-driven insights. Participants will explore segmentation strategies that improve marketing precision and consumer engagement.

Track 05

Behavioral Analysis in Consumer Marketing

Focusing on behavioral analysis, this session investigates how consumer behavior data can inform marketing strategies. Attendees will discuss the implications of behavioral insights for enhancing customer experience and loyalty.

Track 06

Marketing Intelligence and Data Integration

This track emphasizes the importance of integrating various data sources to develop comprehensive marketing intelligence. Discussions will cover best practices for data integration and its impact on strategic decision-making.

Track 07

Real-Time Analytics in Digital Marketing

This session highlights the significance of real-time analytics in shaping digital marketing efforts. Participants will explore tools and strategies that leverage real-time data to enhance responsiveness and engagement.

Track 08

Consumer Insights and Market Research

This track focuses on the methodologies for gathering and interpreting consumer insights to inform marketing strategies. Attendees will discuss the role of market research in understanding consumer needs and preferences.

Track 09

Performance Metrics and ROI in Advertising

This session examines the key performance metrics used to evaluate the success of advertising campaigns. Discussions will include methodologies for measuring return on investment and optimizing advertising spend.

Track 10

Ad Effectiveness and Measurement Techniques

Focusing on ad effectiveness, this track explores various measurement techniques to assess the impact of advertising efforts. Participants will analyze case studies and tools that provide insights into ad performance.

Track 11

Operational Efficiency through Data Analytics

This session investigates how data analytics can drive operational efficiency within marketing departments. Discussions will center on optimizing processes and resource allocation through data-driven insights.