Hybrid Conferencee

International Conference on Social Media Marketing and Influencer Strategies (ICSMIS - 26)

29th - 30th October 2026 | Paris, France

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Paris. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Paris event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Paris conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Paris, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Paris."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 11
SDG 11 Sustainable Cities and Communities
Track 01

Innovative Strategies in Social Media Marketing

This track explores cutting-edge approaches to social media marketing, emphasizing the integration of new technologies and platforms. Researchers are invited to present studies that highlight the effectiveness of innovative tactics in enhancing brand visibility and engagement.

Track 02

Influencer Marketing: Trends and Best Practices

This session focuses on the evolving landscape of influencer marketing, examining current trends and successful case studies. Participants will discuss methodologies for selecting and collaborating with influencers to maximize brand impact.

Track 03

Content Marketing in the Age of Social Media

This track delves into the role of content marketing within social media platforms, analyzing strategies for creating compelling content that resonates with audiences. Papers should address the challenges and opportunities presented by diverse content formats and distribution channels.

Track 04

Community Engagement and Brand Advocacy

This session examines the dynamics of community engagement in fostering brand loyalty and advocacy. Researchers are encouraged to explore frameworks that illustrate how active community participation can enhance brand reputation and customer relationships.

Track 05

Online Reputation Management in Digital Spaces

This track investigates the strategies businesses employ to manage their online reputation in an increasingly digital world. Contributions should focus on the tools and techniques used to monitor, respond to, and shape public perception across social media platforms.

Track 06

Social Analytics: Measuring Success in Marketing

This session highlights the importance of social analytics in evaluating marketing effectiveness and consumer behavior. Papers should present methodologies for analyzing social media metrics and their implications for strategic decision-making.

Track 07

Digital Campaigns: Strategies for Engagement

This track focuses on the design and execution of digital marketing campaigns aimed at maximizing consumer engagement. Participants will discuss case studies that illustrate successful campaign strategies and their measurable outcomes.

Track 08

Social Media Advertising: Trends and Innovations

This session explores the latest trends and innovations in social media advertising, examining how brands can leverage paid media to achieve their marketing goals. Researchers are invited to present findings on the effectiveness of various advertising formats and targeting strategies.

Track 09

Engagement Metrics: Assessing Impact and Value

This track addresses the critical role of engagement metrics in assessing the impact of social media marketing efforts. Contributions should focus on the development of new metrics and frameworks for evaluating consumer interaction and brand performance.

Track 10

Platform-Specific Marketing Strategies

This session investigates the unique marketing strategies tailored to specific social media platforms. Researchers are encouraged to explore how platform characteristics influence marketing tactics and audience engagement.

Track 11

Viral Marketing: Mechanisms and Case Studies

This track examines the mechanisms behind viral marketing campaigns, analyzing factors that contribute to content virality. Participants will present case studies that illustrate successful viral strategies and their implications for brand growth.