Hybrid Conferencee

International Conference on Services Marketing and Customer Experience (ICSMCE - 26)

29th - 30th July 2026 | Durban, South Africa

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Durban. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Durban event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Durban conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Durban, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Durban."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Services Marketing

This track explores cutting-edge strategies and methodologies in services marketing that drive customer engagement. Emphasis will be placed on innovative practices that enhance service delivery and customer satisfaction.

Track 02

Customer Experience Management

This session focuses on the frameworks and tools for effectively managing customer experiences across various service touchpoints. Participants will discuss best practices for optimizing the customer journey to foster loyalty and retention.

Track 03

Service Design and Quality

This track examines the principles of service design and its impact on service quality and customer satisfaction. Discussions will include methodologies for creating user-centered service experiences that meet evolving customer needs.

Track 04

Relationship Marketing in Services

This session delves into the significance of relationship marketing in enhancing customer loyalty and long-term engagement. Scholars will present research on strategies that build and maintain strong customer relationships in service contexts.

Track 05

Service Branding Strategies

This track investigates the role of branding in the service industry and its influence on customer perceptions and loyalty. Participants will analyze case studies that highlight effective branding strategies in various service sectors.

Track 06

Metrics for Service Excellence

This session focuses on the development and application of metrics to evaluate service quality and customer satisfaction. Researchers will share insights on how to effectively measure and enhance service performance.

Track 07

Digital Transformation in Services

This track explores the impact of digital technologies on service delivery and customer experience. Discussions will center on how organizations can leverage digital tools to innovate and improve service offerings.

Track 08

Service Innovation and Differentiation

This session examines the role of innovation in creating differentiated service offerings that stand out in competitive markets. Participants will discuss frameworks for fostering a culture of innovation within service organizations.

Track 09

Customer Journey Mapping

This track focuses on the methodologies for mapping customer journeys to identify pain points and opportunities for enhancement. Scholars will present research on the implications of journey mapping for improving service experiences.

Track 10

Service Operations and Strategy

This session investigates the intersection of service operations and marketing strategy in driving organizational success. Participants will explore operational frameworks that align with marketing objectives to enhance service delivery.

Track 11

Experience Innovation in Services

This track highlights the importance of experience innovation in developing services that resonate with customers. Discussions will include emerging trends and practices that redefine customer interactions in service environments.