Hybrid Conferencee

International Conference on Web Analytics and Online Consumer Journeys (ICWAOCJ - 26)

13th - 14th August 2026 | Dhaka, Bangladesh

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Dhaka. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Dhaka event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Dhaka conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Dhaka, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Dhaka."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in Web Analytics

This track explores the latest advancements in web analytics technologies and methodologies. Participants will discuss how these innovations can enhance the understanding of consumer behavior online.

Track 02

E-commerce Strategies for Enhanced Conversion

Focusing on effective e-commerce strategies, this track examines techniques to improve conversion rates through data-driven insights. Presentations will highlight case studies and best practices in optimizing online sales funnels.

Track 03

Understanding Consumer Journeys in the Digital Age

This session delves into the complexities of consumer journeys in the online landscape. Researchers will present findings on how digital touchpoints influence purchasing decisions and customer loyalty.

Track 04

A/B Testing and Experimentation in Marketing

This track emphasizes the importance of A/B testing in refining marketing strategies. Attendees will share methodologies and outcomes of various testing frameworks to enhance user engagement.

Track 05

Heatmap Analysis for User Experience Optimization

Focusing on heatmap analysis, this session investigates how visual data representation can inform website optimization efforts. Experts will discuss techniques for interpreting heatmaps to improve user experience.

Track 06

Clickstream Data: Insights into Online Behavior

This track examines the utilization of clickstream data to gain insights into consumer behavior patterns. Presenters will explore analytical methods for interpreting user navigation and engagement.

Track 07

Metrics for Customer Engagement and Retention

This session focuses on key metrics that drive customer engagement and retention in online platforms. Researchers will present frameworks for measuring and enhancing customer interactions.

Track 08

Funnel Analysis: From Awareness to Purchase

This track investigates the critical stages of the conversion funnel, analyzing how consumers progress from awareness to purchase. Discussions will center on identifying bottlenecks and optimizing each stage.

Track 09

Digital Footprint: Tracking Consumer Behavior

This session explores the concept of digital footprints and their implications for understanding consumer behavior. Presentations will highlight methods for tracking and analyzing online interactions.

Track 10

Bounce Rate Analysis: Causes and Solutions

Focusing on bounce rate analysis, this track addresses the factors contributing to high bounce rates on websites. Experts will share strategies for reducing bounce rates and improving site retention.

Track 11

Data-Driven Journeys: Shaping the Future of E-commerce

This session highlights the role of data in shaping consumer journeys within e-commerce. Participants will discuss how data analytics can inform strategic decisions and enhance the overall customer experience.