Hybrid Conferencee

International Conference on B2B Marketing and Industrial Markets (ICB2BMIM - 26)

5th - 6th August 2026 | Rotterdam, Netherlands

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Rotterdam. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Rotterdam event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Rotterdam conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Rotterdam, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Rotterdam."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Innovations in B2B Marketing Strategies

This track explores cutting-edge strategies in B2B marketing, focusing on innovative approaches that enhance market penetration. Participants will discuss the implications of these strategies for business growth and competitive advantage.

Track 02

Account-Based Marketing: Best Practices and Case Studies

This session delves into the principles and practices of account-based marketing, highlighting successful case studies from various industries. Attendees will gain insights into the effectiveness of personalized marketing efforts targeting specific accounts.

Track 03

Industrial Sales Techniques in a Digital Era

This track examines the evolution of industrial sales techniques in response to digital transformation. Discussions will focus on integrating technology into sales processes to enhance customer engagement and drive sales performance.

Track 04

Supply Chain Marketing: Strategies for Success

This session addresses the critical role of supply chain marketing in optimizing business operations and enhancing customer satisfaction. Participants will explore strategies that align marketing efforts with supply chain dynamics.

Track 05

Effective Marketing Communications in B2B Contexts

This track focuses on the development and implementation of effective marketing communications strategies tailored for B2B environments. Attendees will analyze the impact of communication on brand perception and customer relationships.

Track 06

Relationship Management in B2B Markets

This session investigates the importance of relationship management in fostering long-term partnerships between businesses. Participants will discuss strategies for building and maintaining strong relationships with corporate clients.

Track 07

B2B Branding: Strategies for Differentiation

This track explores the unique challenges and opportunities in B2B branding, emphasizing strategies for differentiation in competitive markets. Discussions will include brand positioning and the role of brand equity in B2B contexts.

Track 08

Market Segmentation and Targeting in Industrial Markets

This session focuses on the methodologies and tools for effective market segmentation and targeting within industrial markets. Participants will explore how precise segmentation can enhance marketing effectiveness and ROI.

Track 09

Lead Generation Techniques for B2B Success

This track examines innovative lead generation techniques that drive business growth in B2B environments. Attendees will discuss the integration of digital tools and traditional methods to optimize lead acquisition.

Track 10

Strategic Partnerships in B2B Marketing

This session highlights the significance of strategic partnerships in enhancing B2B marketing efforts. Participants will explore case studies that demonstrate how collaborations can lead to mutual growth and market expansion.

Track 11

B2B Analytics: Measuring Marketing Effectiveness

This track focuses on the role of analytics in measuring the effectiveness of B2B marketing strategies. Attendees will discuss key performance indicators and analytical tools that inform decision-making and optimize marketing ROI.