Hybrid Conferencee

International Conference on Cultural Perspectives in Marketing (ICCPMG - 26)

5th - 6th August 2026 | Nagoya, Japan

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Nagoya. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Nagoya event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Nagoya conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Nagoya, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Nagoya."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 4
SDG 4 Quality Education
SDG 8
SDG 8 Decent Work and Economic Growth
SDG 9
SDG 9 Industry, Innovation and Infrastructure
Track 01

Cultural Insights in Consumer Behavior

This track explores how cultural factors shape consumer behavior and decision-making processes. Papers will analyze the impact of cultural nuances on purchasing patterns and preferences.

Track 02

Cross-Cultural Marketing Strategies

This session focuses on the development and implementation of marketing strategies that effectively engage diverse cultural groups. Contributions will highlight successful case studies and theoretical frameworks for cross-cultural marketing.

Track 03

Global Branding and Cultural Adaptation

This track examines the challenges and opportunities of global branding in culturally diverse markets. Researchers will discuss strategies for adapting brand messages to resonate with local audiences while maintaining a cohesive global identity.

Track 04

Market Segmentation through Cultural Lenses

This session investigates innovative approaches to market segmentation that consider cultural dimensions. Papers will present methodologies for identifying and targeting culturally distinct consumer segments.

Track 05

Multicultural Campaigns: Strategies and Outcomes

This track focuses on the design and effectiveness of multicultural marketing campaigns. Contributions will analyze the impact of cultural representation on consumer engagement and brand loyalty.

Track 06

Marketing Analytics in a Global Context

This session explores the role of marketing analytics in understanding consumer behavior across different cultures. Researchers will present tools and techniques for analyzing data to inform culturally relevant marketing strategies.

Track 07

Social Influence and Cultural Dynamics

This track examines the interplay between social influence and cultural dynamics in shaping consumer preferences. Papers will explore how cultural contexts affect the effectiveness of social marketing tactics.

Track 08

Localization Strategies in International Marketing

This session focuses on the importance of localization in international marketing efforts. Contributions will highlight best practices for tailoring marketing messages and products to fit local cultural contexts.

Track 09

Emerging Global Marketing Trends

This track investigates the latest trends in global marketing influenced by cultural shifts. Researchers will discuss the implications of these trends for marketers operating in diverse environments.

Track 10

Brand Positioning in Culturally Diverse Markets

This session explores strategies for effective brand positioning in markets characterized by cultural diversity. Contributions will analyze how cultural perceptions influence brand equity and consumer loyalty.

Track 11

Innovations in Marketing: Cultural Perspectives

This track highlights innovative marketing practices that emerge from cultural insights. Papers will discuss how cultural understanding drives marketing innovation and enhances consumer engagement.