Hybrid Conferencee

International Conference on Ethics and Privacy in Marketing Analytics (ICEPMA - 26)

19th - 20th August 2026 | Barcelona, Spain

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Conference Notifications:

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Call for Papers Extended:
"The deadline for full paper submissions has been extended for the Research Plus International Conference in Barcelona. Submit your research by today to participate in one of the top conferences."
Certificate of Presentation:
"Present your research and receive a Certificate of Presentation to recognise your valuable contribution to the conference."
Abstract Submissions Open:
"Abstract submissions for the Barcelona event are now open! Don’t miss the chance to present your research. Submit now."
Networking with Global Experts:
"Engage with researchers and professionals from around the world at the Barcelona conference. Build collaborations and gain insights from leading experts."
Keynote Speaker Sessions:
"Don’t miss our Keynote Sessions in Barcelona, featuring global leaders and innovators sharing their knowledge."
Best Paper & Best Paper Presentation Award:
"Submit your paper and stand a chance to win the Best Paper Presentation Award. The winner will be recognized at the conference in Barcelona."
SDG-Inspired Conference Focus:
"Our conference will highlight research that addresses global sustainability, inclusive education, and solutions for environmental challenges."

Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

SDG 9
SDG 9 Industry, Innovation and Infrastructure
SDG 10
SDG 10 Reduced Inequalities
SDG 12
SDG 12 Responsible Consumption and Production
Track 01

Ethical Frameworks in Marketing Analytics

This track explores the development and implementation of ethical frameworks in marketing analytics. It aims to identify best practices that ensure responsible data use while maintaining consumer trust.

Track 02

Consumer Rights and Data Protection

This session focuses on the intersection of consumer rights and data protection in the context of marketing analytics. Discussions will center on how businesses can uphold consumer rights while leveraging data for marketing purposes.

Track 03

GDPR Compliance and Marketing Strategies

This track examines the implications of GDPR compliance on marketing strategies and practices. It will highlight effective approaches for businesses to navigate regulatory requirements while achieving marketing objectives.

Track 04

Transparency in Data Analytics

This session addresses the importance of transparency in data analytics within marketing. Participants will discuss methods for enhancing transparency to foster consumer trust and accountability.

Track 05

Responsible Use of Consumer Data

This track investigates the responsible use of consumer data in marketing analytics. It aims to highlight ethical considerations and strategies for ensuring that data usage aligns with consumer expectations.

Track 06

Ethical AI in Marketing Analytics

This session explores the role of ethical artificial intelligence in marketing analytics. Discussions will focus on the challenges and opportunities presented by AI technologies in maintaining ethical standards.

Track 07

Data Governance and Marketing Accountability

This track delves into the principles of data governance and its significance in ensuring marketing accountability. It will highlight frameworks that promote ethical data management practices.

Track 08

Privacy Regulations and E-commerce

This session examines the impact of privacy regulations on e-commerce practices. Participants will discuss compliance strategies and their implications for marketing analytics.

Track 09

Trustworthy Analytics in Marketing

This track focuses on the concept of trustworthy analytics in the marketing domain. It aims to identify practices that enhance the credibility and reliability of data-driven marketing decisions.

Track 10

Data Consent and Consumer Engagement

This session addresses the critical issue of data consent in consumer engagement strategies. Discussions will explore how businesses can effectively communicate data usage policies to enhance consumer trust.

Track 11

Ethics of Data Sharing in Marketing

This track investigates the ethical implications of data sharing practices in marketing. It aims to foster discussions on how to balance collaborative marketing efforts with ethical data considerations.